Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking (Heartland Foodways)
Description
First patented in 1856, baking powder sparked a classic American struggle for
business supremacy. For nearly a century, brands battled to win loyal
consumers for the new leavening miracle, transforming American commerce and
advertising even as they touched off a chemical revolution in the world’s
kitchens. Linda Civitello chronicles the titanic struggle that reshaped
America’s diet and rewrote its recipes. Presidents and robber barons, bare-
knuckle litigation and bold-faced bribery, competing formulas and ruthless
pricing–Civitello shows how hundreds of companies sought market control,
focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-
popular brand Royal. She also tells the war’s untold stories, from Royal’s
claims that its competitors sold poison, to the Ku Klux Klan’s campaign
against Clabber Girl and its German Catholic owners. Exhaustively researched
and rich with detail, Baking Powder Wars is the forgotten story of how a
dawning industry raised Cain–and cakes, cookies, muffins, pancakes, donuts,
and biscuits. Read more
Features:
Product Details:
- Publisher : University of Illinois Press; First Edition (May 22, 2017)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 0252082591
- ISBN-13 : 97
- Item Weight : 1.03 pounds
- Dimensions : 8.9 x 6 x 0.8 inches
- Best Sellers Rank: #298,062 in Books (See Top 100 in Books) #309 in Food Science (Books) #380 in Gastronomy History (Books) #4,108 in Engineering (Books)
- #309 in Food Science (Books)
- #380 in Gastronomy History (Books)
| Dimensions | 9.02 × 6.02 × 0.63 in |
|---|---|
| Ean | 9780252082597 |
| Mpn | 9780252082597 |
| GTIN | 09780252082597 |
| Isbn | 0252082591 |
| ISBN10 | 0252082591 |
| ISBN13 | 9780252082597 |
| Upc | Does not apply |
| Brand | Swiftsly |
| Format | Paperback |
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