Influence: The Psychology of Persuasion, Revised Edition
Product Details
- Paperback: 336 pages
- Publisher: Harper Business; Revised edition (December 26, 2006)
- Language: English
- ISBN-10: 006124189X
- ISBN-13: 978-0061241895
- Product Dimensions: 5.3 x 0.8 x 8 inches
- Shipping Weight: 7.8 ounces
Review Arguably the best book ever on what is increasingly becomingthe science of persuasion. Whether you’re a mere consumer or someone weavingthe web of persuasion to urge others to buy or vote for your product, this isan essential book for understanding the psychological foundations ofmarketing. Recommended. –This text refers to an out of print or unavailableedition of this title. Read more Review For markters, this book is among themost important books written in the last ten years. (Journal of MariketingResearch)Influence should be required reading for all business majors.(Journal of Retailing)This book will strike chords deep in the hearts andpsyches of all of us. (Best Sellers Magazine)The material in CialdinisInfluence is a proverbial gold mine. (Journal of Social and ClinicalPsychology) Read more See all Editorial Reviews