Marketing – Standalone book

Description

Kerin/Hartley’s Marketing 13th edition is the most robust Principles of
Marketing solution available to meet the needs of a wide range of faculty.
Marketing focuses on decision making through extended examples, cases, and
videos involving real people making real marketing decisions. The author
team’s decades of combined experience in the higher education classroom
continue to inform the title’s innovative pedagogical approach. Marketing is
known for its conversational writing style, ability to engage students through
active learning techniques, and vivid descriptions of businesses, marketing
professionals, and entrepreneurs in cases, exercises, and testimonials that
help students personalize marketing and identify possible career interests.
Powerful tools like Connect, SmartBook, and the regularly updated resources atmake this 13th edition of Marketing the best choice for
instructors seeking a rigorous, comprehensive program with balanced coverage
of traditional and contemporary concepts. Kerin/Hartley’s Marketing is also
available through McGraw-Hill Connect®, a subscription-based learning service
accessible online through personal computer or tablet. A subscription to
Connect includes the following: • SmartBook® – an adaptive digital version of
the course textbook that personalizes the reading experience based on how well
students are learning the content. • Access to homework assignments, quizzes,
syllabus, notes, reminders, and other important files for the course. Auto-
graded assignments in Connect Marketing include iSeeIt! concept animations,
video cases, and other application exercises that challenge students to apply
concepts and examine how firms analyze, create, deliver, communicate, and
capture value. Contact your Learning Technology Representative for a complete
list of assignments by chapter and learning outcome. • Progress dashboards
that quickly show students how they are performing on assignments, with tips
for improvement. • The option to purchase (for a small fee) a print version of
the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here. Read more

Features:

Product Details:

• Publisher ‏ : ‎ McGraw Hill; 13th edition (February 12, 2016)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 768 pages
• ISBN-10 ‏ : ‎ 1259573540
• ISBN-13 ‏ : ‎ 45
• Item Weight ‏ : ‎ 3.66 pounds
• Dimensions ‏ : ‎ 9 x 1.2 x 10.2 inches
• Best Sellers Rank: #1,056,650 in Books (See Top 100 in Books) #172 in Business Marketing #3,776 in Marketing (Books)
• #172 in Business Marketing
• #3,776 in Marketing (Books)