Salesforce CRM – The Definitive Admin Handbook – Fourth Edition

Description

Learn how to successfully administer, build, and manage Salesforce CRM and
Salesforce mobile solutions using real-world and best practice techniquesAbout
This BookSee the latest best practice Salesforce administration principles,
gain real-world advice, and understand critical design considerations to set
up and customize Salesforce CRMThis is a pragmatic guide to the key functions
of customizing and setting up the application for enterprise security, user
and data management, process automation, analytics, and mobile featuresStep-
by-step navigation and descriptions of the features of Salesforce CRM platform
and clear guidance on the customization and administration of the
applicationIdentify what is covered to create your own improved study guide
for the certified administrator examinationWho This Book Is ForThis book is
for administrators who want to develop and strengthen their Salesforce CRM
skills in the areas of configuration and system management. Whether you are a
new administrator or a more experienced professional, this book will enhance
your knowledge and understanding of the features of Salesforce CRM.What You
Will LearnManage and administer user records and password policiesConfigure
and control the various organization-wide user interface features in
Salesforce CRMSet up and maintain users, profiles, and permission sets and
administer appropriate security and login access mechanismsApply organization
securityUnderstand the capabilities of the Salesforce CRM sharing modelCreate,
delete, and customize fields, page layout, and list views for custom and
standard objectsFind out how Apex and Visualforce coding can be used in
Salesforce CRMImplement the mechanisms for data managementDiscover the tools
to import, update, transfer, and mass delete dataIn DetailSalesforce CRM’s
Winter ’17 release offers a host of new features for CRM designed to transform
your sales and marketing requirements. With this comprehensive guide to
implementing Salesforce CRM, administrators of all levels can easily acquire
deep knowledge of the platform. The book begins by guiding you through setting
up users and the security settings and then progresses to configuration, data
management, and data analytics. We swiftly move on to the setting up of
organization wide features that affect the look and feel of the application.
Process automation and approval mechanisms are covered next, along with the
functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and
Salesforce Chatter. This book details Salesforce CRM system administration in
a practical way and is an invaluable reference for both new administrators and
experienced professionals. At the end of the book, techniques to further
enhance the system and improve the return on investment Salesforce mobile apps
and mobile administration are covered, along with Salesforce Adoption Manager.
Every chapter is complete with a section containing example questions of the
type that you might encounter in the certification examination.Style and
approachThis book takes a straightforward, no-nonsense approach to working
with the Salesforce CRM platform. Filled with examples and use cases, the book
presents the facts along with seasoned advice and real-world examples to
ensure you have all the resources you need to become a more informed
Salesforce Administrator. Read more

Features:

Product Details:

• Publisher ‏ : ‎ Packt Publishing; 4th ed. edition (December 21, 2016)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 644 pages
• ISBN-10 ‏ : ‎ 1786468964
• ISBN-13 ‏ : ‎ 63
• Item Weight ‏ : ‎ 2.41 pounds
• Dimensions ‏ : ‎ 7.5 x 1.46 x 9.25 inches
• Best Sellers Rank: #3,300,284 in Books (See Top 100 in Books) #2,188 in Cloud Computing (Books) #2,286 in Data Processing #6,166 in Internet & Telecommunications
• #2,188 in Cloud Computing (Books)
• #2,286 in Data Processing