The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Description

The most updated edition yet of the benchmark guide to marketing and PR, with
the latest social media, marketing, and sales trends, tools, and real-world
examples of successThis is the fifth edition of the pioneering guide to the
future of marketing. The New Rules of Marketing & PR is an international
bestseller with more than 350,000 copies sold in over twenty-five languages.
It offers a step-by-step action plan for harnessing the power of modern
marketing and PR to directly communicate with buyers, raise visibility, and
increase sales. This practical guide is written for marketing professionals,
PR professionals, and entrepreneurs who want to grow their businesses and
create success. Learn how companies, nonprofits, and organizations of all
sizes can leverage web-based content to get timely, relevant information to
eager, responsive buyers for a fraction of the cost of big-budget
campaigns.This fifth edition—the most extensively revised edition
yet—includes:Dozens of compelling case studies with revisionsReal-world
examples of content marketing and inbound marketing strategies and tacticsA
fresh introductionA new chapter on sales and serviceCoverage of the latest
social media platforms, including Periscope, Meerkat, and SnapchatThe New
Rules of Marketing & PR is an unparalleled resource for entrepreneurs,
business owners, nonprofit managers, and all of those working in marketing or
publicity departments. This practical guide shows how to devise successful
marketing and PR strategies to grow any business. David Meerman Scott is a
marketing strategist, bestselling author of ten books—including three
international bestsellers—advisor to emerging companies such as HubSpot, and a
professional speaker on marketing, leadership, and social media. Prior to
starting his own business, he was marketing VP for two publicly traded US
companies and was Asia marketing director for Knight-Ridder, at the time one
of the world’s largest information companies. Read more

Features:

Product Details:

• Publisher ‏ : ‎ Wiley; 5th edition (October 5, 2015)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 480 pages
• ISBN-10 ‏ : ‎ 1119070481
• ISBN-13 ‏ : ‎ 81
• Reading age ‏ : ‎ 1 year and up
• Item Weight ‏ : ‎ 1.29 pounds
• Dimensions ‏ : ‎ 5.9 x 1.3 x 8.9 inches
• Best Sellers Rank: #1,191,147 in Books (See Top 100 in Books) #704 in Direct Marketing (Books) #1,434 in Web Marketing (Books) #2,212 in E-commerce Professional (Books)
• #704 in Direct Marketing (Books)