Start with Why: How Great Leaders Inspire Everyone to Take Action
Description
The inspirational bestseller that ignited a movement and asked us to find our
WHY Discover the book that is captivating millions on TikTok and that served
as the basis for one of the most popular TED Talks of all time—with more than
56 million views and counting. Over a decade ago, Simon Sinek started a
movement that inspired millions to demand purpose at work, to ask what was the
WHY of their organization. Since then, millions have been touched by the power
of his ideas, and these ideas remain as relevant and timely as ever. START
WITH WHY asks (and answers) the questions: why are some people and
organizations more innovative, more influential, and more profitable than
others? Why do some command greater loyalty from customers and employees
alike? Even among the successful, why are so few able to repeat their success
over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright
Brothers had little in common, but they all started with WHY. They realized
that people won’t truly buy into a product, service, movement, or idea until
they understand the WHY behind it. START WITH WHY shows that the leaders who
have had the greatest influence in the world all think, act and communicate
the same way—and it’s the opposite of what everyone else does. Sinek calls
this powerful idea The Golden Circle, and it provides a framework upon which
organizations can be built, movements can be led, and people can be inspired.
And it all starts with WHY. Read more
Features:
Product Details:
- Publisher : Portfolio; Reprint edition (December 27, 2011)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 1591846447
- ISBN-13 : 44
- Item Weight : 7.8 ounces
- Dimensions : 5.28 x 0.64 x 7.97 inches
- Best Sellers Rank: #937 in Books (See Top 100 in Books) #1 in Computers & Technology Industry #7 in Entrepreneurship (Books) #11 in Leadership & Motivation
- #1 in Computers & Technology Industry
- #7 in Entrepreneurship (Books)