Mustang and the Pony Car Revolution (Images of America)

Description

There have been few cars that ignited the public’s interest as much as the
Ford Mustang.Introduced at the opening of the New York World’s Fair in April
1964, the Mustang was based on mechanicals from the earlier Ford Falcon
compact car; it quickly established a new motorcar category which was widely
copied by domestic and overseas competitors–the “pony car.’? From the outset,
the Mustang represented inspired product planning and design, followed by
brilliantly executed marketing. Ford’s Mustang team effort used every tool in
the vehicle-marketing toolbox: clever teases long before the new product went
on sale, unprecedented publicity, simple but effective advertising, the stage
at the World’s Fair, movie placement, distribution of toy plastic models, and
even a replica pedal car for the young drivers of the future. With a measure
of luck, it became a classic case of releasing the right product at the right
time, and Ford sold one million units in less than two years. Even today, the
Mustang is held high as a symbol of American design, engineering, and the
freewheeling American spirit. Read more

Features:

Product Details:

• Publisher ‏ : ‎ Arcadia Publishing; Illustrated edition (April 7, 2014)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 128 pages
• ISBN-10 ‏ : ‎ 146711152X
• ISBN-13 ‏ : ‎ 22
• Item Weight ‏ : ‎ 11.2 ounces
• Dimensions ‏ : ‎ 6.5 x 0.3 x 9.25 inches
• Best Sellers Rank: #385,770 in Books (See Top 100 in Books) #204 in Automotive Pictorial Books #325 in Automotive History (Books) #6,284 in U.S. State & Local History
• #204 in Automotive Pictorial Books
• #325 in Automotive History (Books)