Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
Description
Radical generosity is the against-the-grain secret weapon of real influencers,
and it will allow you to boost referrals, retention rates, and ROI like few
other strategies. But be warned, gifts with strings attached backfire. There
is a right, and wrong, way to give. John Ruhlin has gifted on behalf of
everyone from Forbes Magazine to the Fortune 500 and his tactics lead to
appreciative responses and wide-open check books. Through poignant personal
stories and data-backed evidence, Ruhlin breaks down how anyone from mail
clerk to managing director can master the magic of Giftology; with these and
more: Mastering reciprocity, the hidden bottom line booster Laser-targeting
whom to give a gift and when to use thrift Uncovering your client s inner
circle and becoming part of it Give wholeheartedly to Giftology and reap the
rewards of an expanding business and fruitful relationships, professional and
personal alike. Read more
Features:
Product Details:
- Publisher : Lioncrest Publishing (June 20, 2016)
- Language : English
- Paperback : 184 pages
- ISBN-10 : 1619614332
- ISBN-13 : 38
- Item Weight : 7.8 ounces
- Best Sellers Rank: #801,783 in Books (See Top 100 in Books) #523 in Customer Relations (Books) #2,972 in Marketing (Books) #4,395 in Entrepreneurship (Books)
- #523 in Customer Relations (Books)
- #2,972 in Marketing (Books)
- #4,395 in Entrepreneurship (Books)
| Dimensions | 8.27 × 5.35 × 0.63 in |
|---|---|
| Ean | 9781619614338 |
| GTIN | 09781619614338 |
| Isbn | 1619614332 |
| ISBN10 | 1619614332 |
| ISBN13 | 9781619614338 |
| Mpn | Does not apply |
| Upc | Does not apply |
| Brand | NA |
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